OPS × Cyclone Social · 2026
Building the Region's Strongest Fitness Brand.
A marketing proposal to help you sell more memberships, hit your growth goals, and check off everything on your wish list.
A marketing proposal to help you sell more memberships, hit your growth goals, and check off everything on your wish list.
Kelley and Jason,
Thanks again for giving us another opportunity to earn your business. I enjoyed getting to know you both and learning more about where OPS is headed.
Over the past 13 years, we've had the opportunity to become the marketing department for hundreds of businesses across the country. Every client is different, but our goal is always the same: become an extension of your team, understand your business, and help you grow it.
That's exactly how we've approached this proposal. Rather than simply replacing a marketing position, we believe we can provide an entire team of strategists, creatives, marketers, and project managers working alongside you every day.
We appreciate you considering us and are excited about the opportunity to partner with OPS. We hope this proposal gives you a clear picture of how we'd work together and what you can expect from our team.
Thanks again, and we look forward to the conversation.
The facility is outstanding. Member retention is exceptional. The opportunity isn't building a better gym. It's building the marketing system needed to consistently attract new members and support long-term growth.
None of these are creative problems. They're operational. Fix the system and the creative gets easier, the numbers get cleaner, and the budget starts producing.
Each pillar has an owner on the Cyclone team, a defined output cadence, and a KPI tied back to CAC or retention. Nothing on this list is decorative.
Cyclone doesn't sit at the vendor table. We sit at the marketing department table. Standing meetings, shared docs, real ownership.
A folder of recent ad creative, organic content, and in-facility design work from Cyclone accounts across food and beverage, retail, health, and CPG. Take a look and we'll pull together a set of ideas that fit OPS specifically.
View creative samples$7,800/month replaces what a fully-loaded marketing coordinator costs. In return, OPS gets a full specialist team instead of one hire.
Paid directly by OPS to Meta, TikTok, and Google. This is a starting-point recommendation — the actual number is entirely OPS's call, and we'll guide adjustments up or down as CAC data comes in.
At ~$10K/month, that's ~$1,500/mo. Tiered structure drops to 10% at $50K and 8% at $100K.
Agreement: 12-month partnership with flexible terms designed to support a long-term relationship, not lock you into one.
Heidi was one person doing every job. OPS's Cyclone team is a full bench of specialists, each doing one job well. Every card opens for the full role and background.
Emily is your day-to-day person at Cyclone. She sits between the OPS leadership team and every specialist on the account, which means one Slack channel and one number to call when anything needs attention.
She runs weekly syncs, monthly reviews, and owns the marketing calendar. If Heidi's job description had one line, it was "make sure marketing keeps moving." That's Emily.
Ryan owns the analytics side of this engagement. Building the fully-loaded CAC tracker, instrumenting LTV, keeping the retention math honest.
Every monthly review, Ryan owns the number that matters most: what did OPS spend, and how many memberships did that produce. No spin.
Eric runs paid media strategy across every Cyclone account. He's the person setting the campaign structure, budget splits, and creative testing framework that keeps OPS moving toward the $200 CAC ceiling.
His job is to make sure ad spend produces memberships, not impressions.
Wes owns the visual system. Ad creative, organic content, in-facility templates, brand positioning refresh. If you see it and it says OPS, it went through Wes.
He's also the person leading the shift away from "high-octane" and toward the family-relatable brand direction OPS needs.
Joey is in Meta and TikTok Ads Manager every day. He builds the campaigns, runs the tests, and reports CAC-per-channel back to Eric and Emily on a weekly cadence.
He's the person actually pulling the levers on the OPS ad account.
Amelia leads the day-to-day organic social operation for OPS. Calendar, posting, community management, member spotlights.
She's on the ground for monthly shoot days and handles the actual creative that fills the OPS feeds week over week.
Amaya partners with Amelia on the OPS organic account, focused on short-form video (TikTok, Reels) and community-side engagement.
She's also the connective tissue between paid creative and organic, making sure the two channels look like they belong to the same brand.
Jada makes the trains run. Timelines, briefs, shoot logistics, deliverable tracking. She's the reason the marketing calendar stays a real calendar instead of a wish list.
If Emily is the "what," Jada is the "when."
Ryan is standing by to kick off onboarding and expedite everything on our side. If it helps to talk in person first, walk the facility together, or just get everyone in the same room, we're in. If you want to skip to the good part and start now, we're built to move fast too.